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So, what calls have you recieved at work that resulted in a sale on the other end?
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Printing, mainly. We used to do a lot of brochures and sale sheets. That sort of thing is very price competitive so we'd give new printers a try all the time.
It works much better if it's not totally cold, of course. "I saw you were at the XXX trade show and I think we can help you because..." at least gives a frame of reference rather than, "I'm calling every incorporated company in the U.S."
Also, unless the service/product is amazingly new and unique, you pretty much have to have great introductory pricing/association discount/kickback/hookers/etc.