Quote:
Originally posted by Porsche-O-Phile
Conventional advertising or word-of-mouth. Let's face it, how much stuff do you buy as a result of advertising efforts versus word-of-mouth recommendations?
Virtually ALL my purchases are based on recommendations by others and advertising efforts have little, if anything to do with it.
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I've always wondered why companies can get away with spending millions of dollars for a few seconds of air time during the Superbowl. Surely the cost outways the sales gains.
I wonder how companies (like airlines that stop serving meals and pretzels instead of peanuts) can justify sponsoring sporting events and other "name recognition" forms of advertising?