[M.D. Holloway]

I am a believer that the Ad Agencies come up with the stats on how and why advertising is successful. I love the Bud commercials during the Super Bowl but will not and have not bought Bud because of them. The Black Velvet ads as well, love those ladies but have not had nor will I drink it.

Sponsorship and advertising must work or else companies would not spend money on it right? Well, I think it is a collective rationalization (sorta like trade shows). If you don't do it they feel people may wonder why they don't. For the cost of it I am not sure the return is there - but some Harvard MBA thinks it is worthwhile so it must be the way to go.

I know from experience that we have grown considerably without it and if we grew much more in the next 12 months we will be beyond our present mfg capacity untill the new plant is finished. Maybe its good we didn't sponsor a NASCAR!