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Three magic advertising words: Name brand recognition
You supposedly (a) you use a brand that you trust and that you know-- ads make the product seem trustworthy and familar. For instance, I JUST bought JB cold weld for my muffler (total came to exactly $9.11). It was double the price of the other brand (Permaflex?). Why did I buy it over the $4.99 alternative? It was recommended by other users on this board and I was familar with the brand name.
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1972 911T targa
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