We're 1% percenters!
It's just one percent of the people who visit "democratized sites," such as Pelicanparts.com that create those sites' content. This tiny percentage has a huge influence on consumers. It is true and there's many examples of it. Take a look at this link where there's a lot to read on this interesting subject.
http://customerevangelists.typepad.com/
Cheers Rich and Happy New Year