[Porsche]

Steve Jobs is brilliant but he can also be ruthless:

http://technology.guardian.co.uk/weekly/story/0,,1981815,00.html

Yet it's an amazing experience to take part in a briefing with Steve. Stories about him reprimanding customers are true. Once, when renegotiating a Pixar distribution deal with Disney, he humiliated Disney's chief information officer in front of his staff. Steve pointed to a couple of recent Disney flops, and told the attendees that they could expect more of the same as long as the CIO was stupid enough to keep Macs out of the creative process.

An executive briefing always looks, on paper, like a clash of titanic egos. From what I saw, most wilt quickly in Steve's presence. And customers' reverence for him usually overwhelms any hostility.

In fact, it doesn't really matter who is presenting or what is being discussed. When Steve enters a room, everything stops and attention turns to him. When he walks in you get the feeling that he has sucked all the other thoughts out of the room. As for quoting him precisely - you don't take notes if you want to live. (At Apple's most recent sales briefing, nobody was allowed to have a notebook, phone or computer out while Steve spoke.)

Interesting man. Rich too.