[dentist90]

My wife is currently in the market for a new Jeep Wrangler Unlimited (don't ask me why... it's a Jeep thing, I wouldn't understand!)

So we're going thru that typical, painful 'what's it gonna take to put you in this Jeep today' bovine scatology. We've actually heard 'we can't go any lower, this is our cost'. Jeesh! Why do car salespeople figure they can lie and insult our intelligence and expect us to be straight with them.

Anyway, the full retail price on this thing is $32,500 (Cdn). I have a mechanic friend who has worked at several domestic dealerships in his 20yr career and he maintains that the dealer margin on any new vehicle is at least $5000.

Has anyone on this board worked in new vehicle sales or have some insider info that they can reveal without being tracked down and killed? What is an average dealer markup?


All comments and outbursts welcomed!