[dentist90]

5% markup hard to believe. On this vehicle that would be ~$1600. Most dealers seem ready to knock $1000 off the MSRP at the drop of a hat. That would only leave $600 profit, off of which comes the sales commission, interest charges on the vehicle while it sits, rent and heat, accounting staff. If a salesman made 25% of this profit he would have to sell 300 cars to earn $40000. That's more than 1 car per day. Hmmm...

Edmunds suggests that the markup is about 8.5%, but I have a feeling the 'dealer invoice' the salespeople show you is bogus.

The thing is I bought my Talon new also. The MSRP was $35,600. The dealer sold it for $31,700 and I also got a $1200 factory rebate. My price before trade: $30,500. If these 'dealer invoices' are to be believed this dealership must have LOST close to $2000. Rebate is from the factory so doesn't come out of their pockets.

Anybody ever heard those $1 over dealer invoice ads? Anyone believe they are actually giving cars away like this?? I have never been shown a piece of paper that actually looks like it came from Chrysler factory. I'm sure the actual amount is a very closely guarded secret.