[stomachmonkey]

I would tend to agree that the web may not be the market for your products.

Your homepage cycles product on reload. Not sure why this is beneficial to you.

When I hit it the 1st time the cheapest item was $450, subsequent hits got me sub $300 products. Some of your books are north of $2k. If I'm coming here and seeing prices like that I'm probably leaving pretty quick.

You do have items priced in the $30 and up range.

I would focus on a layout that does not give people sticker shock when they 1st arrive.

As far as the higher priced items they appeal to a serious collector. How much of the purchase experience for this consumer is related to "touching and feeling"?

Or put another way how likely is someone to plunk down a grand or so for something that they can't do a PPI on? Don't have any advice on how you deal with that other than trying to build a name and reputation within that collector community.

I'd recommend building a couple of different sites with different target objectives, ex: one that publishes the lowest priced items 1st and has a special prominent "featured" high ticket item then do some A/B splits on the traffic and see what it does to conversion and depth/length of visit.