[cstreit]

Conversion rates are sickeningly low... If you're doing 1-2% I'd say you're getting a phenomonal conversion...

Just for reference...

Vertical Conversion Rate (%)
Catalog 6.1
Specialty stores 3.9
Fashion/apparel 2.2
Travel 2.1
Home and furnishing 2.0
Sport/outdoors 1.4
Electronics 1.1
All verticals 2.3

However in your case you've realized that the browser you've brought over is not your demographic target, so you shouldn't expect even a 1-2% rate... Much lower... Nothing to worry about unless you want to start selling SK novels?