Quote:
Originally posted by on-ramp
most of these people are visitors from the #1 Stephen King fan-based website on the internet. A contest to give away several 1st editions have people on a scavenger hunt to find answers to several questions.
Here's the problem:
Most of these people are SK fans/readers. However, what we offer are very expensive items and I fear that most of these people can't afford anything, given by the conversion rate.
How do I sell something to these people? anything... today was the largest 1 day volume , with 160 unique visitors and 800 pageviews.
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Looks like many people are coming to your site as "dreamers"... like someone else said, the same way we'd visit a Ferrari site.
What about branching out to other products that could interest your "dreamers"? Things like pictures, posters etc. Something that these dreamers can purchase while they save to buy a limited edition book. You understand the market better than any of us... what else could these SK fans be interested in?
What kind of use are you getting out of your newsletter? Are you able to measure the number of customerswho open it, and then the percentage that click through to your site?