[notfarnow]

Also, you want to look at how you're using your prime real estate... that "value statement" and banner ad are pushing your featured products down too far. FWIW, most people will skip that "value statement" and look at the products

Also, each product has the description in blue, and then that "blurb" underneath. I would:
-lose the blurbs on the main page
-Make a larger "More info" button, and move it underneath the product image
-put the price undereath the image

Also just noticed that the top of the page has low value links like "Book Grading Definitions", "Book Terms" etc. Move those down in your left nav, and list your main product categories up there.