[Don Plumley]

I agree the Chevy commercial pulled at the right heartstrings. The GM commercial with the Robot bad dream was interesting but I might not have gotten it had I not read the preview in the trades.

Think of the 1984 commercial - after it ran you thought to yourself, "Holy cow, I better get one of those" or at least, "I wonder what they will be doing?" And they did it without showing the product.

That ad changed the nature of television commercials - from product promotion to event/spectacle. Every now and then something works. But mostly it's an outrageous waste of money.