[Sonic dB]

Have you been following them from the beginning??

I think you sort of have to have been, in order to fully "get it".

Man...these are some of the most entertaining and insightful (into the human condition) commercials on TV today.

The caveman can be representative of many emotional states,
as well as the stereotypes that are played out so often in
society. I could see how social outcasts would be able to
easily identify with the caveman's struggles with his portrayal
in these ads.

Somewhere, there is a long essay that one could write here...
but I just dont have time for that type of social critique.

The current ads, which you mention...depart a bit from the original
strategy... with the exception of the therapist-spot... the party
spot is more of an insight into their cantankerous personalities...
the therapist spot can only fully be understood if you have seen
the previous commercials.

They are pure genius imo...The humour is in both the clever use
of daily activities in which the Cavemen continually are exposed
to the degradation of their image via these spots + the unexpected sensitive
and intellectually manner in which they express their displeasure
with the ads.

"My mother's calling, I'll put her on speaker" is a great and funny line
because it illustrates both the caveman's struggle with finding
himself through this therapy session, and using his family as an
example of why he is so messed up...by putting her on speaker
again, he is showing the unexpected techno-facility that the
caveman possesses (knowing how to put the person on a cell
phone speaker).

Its subtle and intellectual humour to be sure.

Here is a little history of the spots on YouTube: