[Dan in Pasadena]

She was a celebrity so that's why you're gonna hear about it.

WE (the collective witless "we" who watch the myriad of entertainment types - movies, TV, magazines, sports, books, etc) all contribute to the celebrity so when ANYTHING happens to them WE are going to hear abou it endlessly....until the next thing xcomes along.

They do it because rating and sales etc SAY we want it. You (the individual person) doesn't like it but the collective WE apparently loves it.