Quote:
Originally posted by jorian
Over the past decade Chrylers design department has put out a lot of interesting cars. I think the quality still lacks and still wouldn't buy any of them but they have pushed other manufacturers to be bolder.
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The problem isn't with design - they do make some innovative stuff, and are definately one of the more forward thinking companies in the automotive industry today.
As for quality, it has been on the rise for Chrysler for the past couple of years as well.
The big problem with Chrysler is simple: they just can't seem to be able to sell cars. And if they can't sell cars, perhaps they are in the wrong business...
And this isn't news -- Chrysler has always had problems - remember the Lee Iococa years in the 80's? The attempts by Kirk Kerkorian to infuse the company with financial backing? Jurgen Schremp's "merger" in 1998? Dieter Zetsche's attempts to get the Chrysler group back in order? They all provided a short term upswing, only to be followed by a miserable downturn.
So I guess it is GM's turn to have a try at it. (I guess they don't read car history books enough...)
Just my $0.42,
-Z-man.
Disclaimer: the views expressed above are my own personal views, and not the views of the company I work for.