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I read in a magazine that you can buy them for $25K...
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Perhaps you're thinking of the 308 GT4 Dino. The car pictured is a 246 GTS. For this car the price would be more like $100,000 to $150,000.
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I recall reading somewhere recently that they weren't selling well so the factory authorized adding the Ferrari badges to make them move.
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Correct. Dino was to Ferrari what Scion is to Toyota. (Now there's a comparison that has Enzo rolling in his grave.) The Dino brand was conceived as a way to broaden Ferrari’s market, yet protect the panache of the Ferrari brand. Dinos were to be the six and eight cylinder cars. Ferrari would be the 12 cylinder cars. The problem was, no one wanted too buy an expensive six cylinder Dino. But on the other hand, people did want to buy expensive six cylinder Ferraris.