[Hurra912]

Actually the phrase "Form follows function" was coined by Lois Sullivan.

Industrial design is a critical position for any company wanting to createe a well thought out product.

I am no writer but I will try to articulate my point.

Let's take a simple computer mouse for example.

You have the engineering team that knows what it is supposed to do, another engineering team that knows how it should work, and still another engineering team that has to mold it. A marketing team that knows who they want to sell it to, and a purchasing team that knows how much it should cost to build. Each team believes their job is the most important, as they should. It is the duty of the Industrial designer to listen to and understand each team to create a perfect blend of all teams. It is not easy and is often overlooked, but it is so fulfilling when it all comes together as a success.

Wayne