There is a recent example of someone who wrote an article which cost him his life's work, his web site, his TV program, and his sponsorships.
It's the strange case of Jim Zumbo, a journalist who used to have a byline in Outdoor Life magazine. He wrote,
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"call them "assault" rifles, which may upset some people. Excuse me, maybe I'm a traditionalist, but I see no place for these weapons among our hunting fraternity. I'll go so far as to call them "terrorist" rifles. They tell me that some companies are producing assault rifles that are "tackdrivers." Sorry, folks, in my humble opinion, these things have no place in hunting. We don't need to be lumped into the group of people who terrorize the world with them, which is an obvious concern. I've always been comfortable with the statement that hunters don't use assault rifles. We've always been proud of our "sporting firearms."
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Remington dropped his sponsorship, and the rest is still happening. Words have meaning, and someone who has written in gun magazines for 30+ years who claims to not have known about this type of firearms, beggars belief.
http://booksbikesboomsticks.blogspot.com/2007/02/boomsticks-who-hell-is-jim-zumbo.html
http://blogonomicon.eponym.com/blog/_archives/2007/2/18/2745942.html
http://www.outdoorlife.com/outdoor/columnists/article/0,19912,1592623,00.html