One of my closest friends was involved with that spot...
at the time he was working for the creative agency on the Lincoln account. He was tellin me that
most of the creative team wanted to use "Surfer Girl" from the Beach
Boys in the background, but it was overruled by uppers who wanted a
non-descript "surfing" theme so as not to spoil the spot with unnecessary
distractions from the message.
Looks like it didnt necessarily work though, if people are just
now realizing that its for an SUV.
but who pays attention to commercial content these days