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Registered
Join Date: Aug 2000
Location: Palm Beach, Florida, USA
Posts: 7,713
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Most of it goes into media buys. The old joke in political circles is that campaigns spend ten thousand dollars producing a crappy ad because it's cheap and they're saving money. But they spend ten millions dollars repeating the same stupid ad over and over. The buy money is important because you have to commit to it and lock in to the good slots way in advance. The guy with the green can buy up all the good ad space.
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MRM 1994 Carrera
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