[M.D. Holloway]

Many of the public storage places are only temporary. They will put them in a location that they feel has a very good chance of developing into a profittable area in 10 to 15 years (sometimes less). The storage business holds the land while making money. They are easy to tear down then either sell off or develop. There was a company out of Germany that did very well at this. I can't remember the name but it was a cool case study done a bunch of years ago at HBS.