[Don Plumley]

If you want to to learn about the other perspective, go post over on Rennlist's 997 or Cayman forums.

Some people want New cars. They want the latest features, they gain comfort in knowing that it has a warranty from the manufacturer, and they want to be the first person sitting in the car. Just like some people want a two year old car or a twenty year old car.

And for a large percentage of the buyer (not leasing) population of new Porsches, the extra 10K or 50K isn't a material number. That would be like price comparing RC Cola versus Coke.

The leasing angle is another dimension. If you are a majority owner of a small to mid-size very cash-flow positive business, and you like nice cars, then it's simply a no-brainer. Your CPA tells you to go out and spend $1K a month on a lease and your net income is neutral, you go out and lease a Porsche, or an 750, or whatever.

We are getting into the realm of lifestyle and luxury purchases. That's a very interesting consumer demographic (I'm a marketing guy) and trust me, most norms of rational and logical pricing behavior rarely apply.