Quote:
Originally posted by cairns
Don't forget the "Exclusives". 400 journalists show up at a press release and they all write an "Exclusive" on the new whatever (Road and Track).
Or worse taking the company's pictures and propoganda and writing a faux "objective" article. (Motor Trend/Panorama).
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Now these are, by and large, fair shots...
That said, MT has been the comeback kid lately. From worst of the heap to maybe 1st or 2nd best. If you haven't checked it out lately, you really should. The current issue's handling article is one of the best I've seen from the big five in years...
Oh, and I agree: Exclusive should only be used if there is something genuinely exclusive about the story. That rarely happens. Having the Yellow Bird for 2.5 months and 2500 miles probably qualifies. Driving a new model with 20-30 other journalists probably does not. Actually, it definitely does not.
But what about "First Drive." Fair game only if the magazine gets the first drive worldwide? Or fair game if it's the magazine's first drive? Remember, magazines are a business and they have to think about selling on the newsstand or risk fading away....
pete