http://www.ft.com/cms/s/209fe0b8-18a6-11dc-a961-000b5df10621,dwp_uuid=e8477cc4-c820-11db-b0dc-000b5df10621.html
Ducati Motor Holding, the listed Italian motorcycle manufacturer,
would consider a merger with US-based Harley-Davidson “anytime”, said Enrico D’Onofrio, CFO.
A merger with Harley-Davidson would be “totally complementary”, he said, responding to speculation in the market that the two firms had been in talks. And while he declined to comment on the speculation, he did say that the two companies are similar in that they create recreational bikes that consumers fantasize about. “People want to buy a dream.” Harley-Davidson has an older consumer profile, with an average age of 55, while Ducati owners are about 35, on average.
Half of all Ducati owners in the US also own a Harley, D’Onofrio added.
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