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I'll be really interested when the bottom line means less money. I think that's how things like hybrid cars, solar cells and wind power will really catch on and become commonplace.
I care about the environment, but like most folks will be happy to buy alternative energy products when it's simply cheaper than the alternatives.
Although, I would spend more initially to get alternative based power to my home just to reduce my monthly electric bills. If it happens to help the environment too, then that's just fine. All of the early adopters, liberal or conservative, just help the whole process along . . .
Best,
Kurt
P.S.: I am just as annoyed as the next guy about the hypocritical environmentalists who zip about in their jets and tell "us" to reduce our "carbon footprint".
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