[RKC]

Wyane: This was a blunder, but not one that will go down in the business school textbooks. New Coke? THAT was a blunder for the B-Schools....

I like Apple products, but don't remember drinking any Kool-Aide. And Jobs does a good job for Apple. However, along with his vast talent, he is known to be pretty cold and pretty mean. Right or wrong, and taking morality out of it, that is the most successful mix for a business leader.

So, as blunders go, the $100 softens everything just enough to keep the wheels on the Apple train rolling....so it could be considered about perfect: apologizing just enough and giving just enough to sink the anger into insignificance.

If that is how it winds up....well, then the Apple refund may just make it to the B-Schools afterall - like the Tylenol response in the early 1980's.....

Again, don't say it is right or wrong, but the fact that it pacifies without giving away the store is what a business leader strives to do. Pretty shrewd.

I'm sure I'll find a way to plunk down that $100 credit in the next month or two......my daughter has been patiently saving up for an iPod when she turns 11 later this month but isn't quite there....hmmmmm..