I made a living using tools for years and gained a certain appreciation for what a good tool is and is not.
My favorite was proto, snap-on was extremely over-rated based on rep and price, chraftsman is no better than the average tool you get at a hardware store but is more expensive.
I buy a tool based on quality and how well it will perform the task, not price.
For those who buy based on high price = better, I have some tools from walmart that I am willing to sell for $1 million a set. At that price they must be the best ever