In fact, if you're interested in gimmicks, Check this out:
The first 12,000 people who sign up with a physical address and email will receive a FREE COPY of the new Big Head Todd and the Monsters album. This link has been up for 4 days and we're at about 10,500 so far. Check it out if you like:
www.bigheadtodd.com/alltheloveyouneed
It's spam-free if you sign up, too.