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Apple can actively manage and verify its hardware Apple doesn't need to sacrifice security for compatibility with a million different hardware configurations. In fact, as we've seen in its latest Leopard launch, Apple actively prunes the number of hardware configurations it supports. And Apple has demonstrated with its iPhone that it is no stranger to locking down its hardware/software products to guarantee a good user experience. As a result, Apple doesn't have to provide insecure compatibility interfaces for old hardware or software systems -- and therefore can minimize its threat exposure.
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That's fine. That's also why Apple is still a niche player in comparison to Microsoft.
That's also why there are 100X more hardware and software choices available for Windows users than there are for the Macs. If that lack of choice is worth it to you to not feel afraid that you're going to get a virus, then go for it... The attitude is free with purchase.
ianc