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In the watch world there are several types of consumers. But watch consumers who are interested in true quality horology know that Rolex watches are expensive for the quality and the movement quality is mediocre at best, especially in their less expensive models.

Rolex puts 90% of their production cost into the case and only 10% into the movement. There are much better buys and much better watches for the same or less money. If you have really spent time on Timezone.com you should have read the on-site review of an internal examination of a recent Rolex will underscore my comments. If you haven’t read it yet search it out.

Now, in terms of resale, Rolex is an easy sale due to the fact that they were the first Swiss company to do modern luxury advertising and have built up their brand in the eyes of the uninformed consumer. So a Rolex is fairly easy to sell and often easier to sell for a higher price. So it might be a reasonable decision to purchase a Rolex at a good price if you think you will sell it soon. But never confuse easy salability with quality.

All of this applies to the last 25 years of Rolex production.