Question the first:
We have an established domain but there are no "keywords" in it as it's just our company name. I have been told that having keywords in the domain name seriously helps in you
SEO efforts when it comes to natural results.
Should we change our domain name to contain keywords(we have no linking or other handcuffs to our current domain)?
Question the second:
Can you just add a subdirectory containing keywords to achieve the above referenced results? An example would be if you sell outhouses but your website is clearyinc.com. Could you just add a sub page or whatever called clearyinc.com/outhouses and get the same effect?
Thanks.