With all the Rolex question threads, I thought I would start one with handy pointers for anyone thinking of buying a Rolex.
The first rule, whether buying new or used, is to buy from a reputable shop. Especially with your first watch, you're buying the dealer as much as you're buying the watch.
Second, and more importantly, when in New Jersey, do not forget to pay before trying to take your new Rolex from the shop.
http://video.google.com/videoplay?docid=-5573979311920964592&hl=en