[Porsche-O-Phile]

They simply define themselves through winning as a TEAM whereas most other teams in the league try to define themselves through not losing or through having a few superstars on the squad to try and sell more jerseys and tickets to fans.

The team concept is harder to justify from a merchandise sales standpoint, but I give a lot of credit to Kraft for being so much more visionary and thinking more long-term/big picture than that. Where a lot of teams will opt for a couple of flamboyant, showboating "supah-stahs", the Patriots are the consummate example of "team play". Egos don't go far in that organization.