Quote:
Originally Posted by porsche911girl
Does anyone know why they're not selling them over here? Just curious...
|
Well, the marketing stereotype is that hatches don't sell in America. You may be head over heels in love with the 1-series hatch, but the beancounters who crunch the numbers say there aren't enough of people like you to make it worth the manufacturers' whiles to import hatchbacks into America. The last one BMW tried bringing here to the States was the 318ti back in the early-/mid-90s. IIRC, that wasn't too hot of a seller. So BMW may be hesitant to try another one in our market.