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That's not a marketing stereotype, that's the demonstrated truth.
Hatchback's don't sell in the U.S. People in the U.S. view a hatchback as a lower end car. You can sell hatchbacks in some unique situations (like the Mini), but a car carrying a "higher end" name plate (BMW, Mercedes, Jag, etc.) is never going to sell in the US as a lower end hatchback.
BMW found out with the 318Ti, and Mercedes found out the hard way with the recently deceased C230 Hatchback. Mercedes even tried to call their Hatchback a "Coupe," but the name didn't fool anyone.
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