[deathpunk dan]

Do you feel more comfortable making an online purchase with sites that display a 'hacker safe' or similar logo at the top of the page/in a highly visible area?

Does it make a big difference to you? No difference?

We are a decent sized e-commerce/catalog operation that does not currently display anything like this. I'm not worried about the actual security of our site: a 3 person IT/programming team in-house is pretty on top of things, and we do have the 'verisign secured' icon at the bottom of every page...plus we don't really have a hard time getting people to buy from us.

However, there are white paper studies out there suggesting significant conversion rate improvements (one cites a Petco case study...not exactly an unknown or non-trusted brand) with sites displaying this logo 'above the fold' in a highly visible area.

So...from a consumer standpoint...how important is seeing some kind of 'trust' icon to you when shopping online? Do you assume a site is secure?

Any others with web business background please feel free to chime in as well.

Thank you.