Quote:
Originally Posted by RickM
Hmm, I believe this result. But I'll bet it can be related to other factors as well.
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I have to say that a similar thought crossed my mind - there has to be something else going on here.
If the people know which wine was the supposed $90 bottle I am sure that they will be paying more attention to it to try to taste the difference. I can see that by doing this they might pick up things that they wouldn't normally notice if they were sloshing back a $10 wine without thinking about it.