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There are two things no one can take away from you. One is your knowledge/experience, the other is your reputation/pride.
I believe referrals are a large part of your business which doesn't include repeat business. I don't buy that articles, shows, free advertising doesn't pay. A good looking car that you refurbish is free advertising. It is a very competitive world out there and any edge you can get, you need to take it. If you wait for someone to flip thru the yellow pages to find you, you will be out of business.
I chose the shop to have my car painted. I looked at their work, I looked at the facility and I talked to the owners. I had a great experience getting my car painted. The owners told me it was one of their easier jobs. I knew what I wanted, I gave them schematics, parts diagrams and the like. I talked to the men who prepped, painted and assembled my car. Using my $100/hr rule of thumb, I had a vague idea what this would cost. Did I get sticker shock, no. I wasn't lookin for something for nothing. I got a 24 year old ride that I take great pride in. The finished product is a reflection of me too.
I know the retail public is a fickel bunch. For every idiot that has walked thru your shops, I'm sure the has been a good guy too. Maybe ther are more morons than good guys, but it is the same everywhere. You guys aren't special.
I was always taught that whatever I do, do it well. Looking at some of the work here, I'm not alone with that attitiude. For someone who is a car guy, they won't go to anyone, they will come to you.
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Jim
1983 944n/a
2003 Mercedes CLK 500 - totaled. Sanwiched on the Kennedy Expressway
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