http://www.latimes.com/sports/la-sp-coliseum14feb14,1,4496677.story?ctrack=1&cset=true
"The quality of getting naming rights for the Coliseum and USC is unsurpassed in college football, and may rise to the level of an NFL facility," said David Israel, commission president. "SC is going to play six or seven home games here every year, they're a contender for the national championship every year, they're in the second-largest market, Los Angeles doesn't have an NFL team."
