Quote:
Originally Posted by gassy
Sam Zell said that he's open to selling the naming rights of Wrigley Field...
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My wife and I were discussing this the other night.
The Cubs have built a hugely loyal following. They are always on WGN, they have always played at Wrigley. They pretty much lose every year. More than any other team, they have resisted change and commercialization.
I think that changing the name of the Wrigley is akin to renaming Marshall Field's to "Macy's". (How well did that work?) They will destroy their brand overnight.