Yep, Wayne you are right this is basically right!
However, I wonder if it might not be a good idea to split the job into 2-3 ... then you could hit the people that would be interested in this as a part time job (as in, those who would put fill effort but can't put the total amount time into this project that is going to be required).
Benefit would be spreading the job description out to people more skilled in those areas, better focus in those areas that they are assigned to, larger base of applicants, ideas could be shared and batted around, if there was a range of applicants especially being an international team you could target the true "www" instead of just the "English" market and if "a" person were to quite for some reason the others could proceed and cover for each other.
Since you'll be adding functionality to the main site you could also take the oppurtunity to update and integrate all functions on a deeper level : cart - forums - wiki - ect
lolo, are you thinking of attacking the Haynes market too
Actually, I am interested ...