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I actually seen a drag car on Speed channel with Mahle sponsorship if that means anything- probley a marketing ploy of sorts.
I hate the prices of our pistons/cylinders but, the only thought that I have that could bring any comfort to the table is research and development. We could build 3 or maybe 4 chevy small blocks for the price of one porsche motor. Well think about how many engines or parts in general get wiped when doing R&D work for designing pistons- They have to run them in a motor to at least test the threshold of what their product can handle. I could be wrong but it seems somewhat reasonable to me.
Other than that, yea- we get the "bend-over deluxe" when buying our pistons.
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Kris @ Tech9
86' 930/GT-40R Sold 
94' Rustang GT daily (long gone)
2008 C6/Z51 Corvette
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