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onewhippedpuppy onewhippedpuppy is online now
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Join Date: Mar 2003
Location: Wichita, KS
Posts: 33,282
Market research. Finding out your idea is stupid from a focus group is far cheaper than finding it out after it's on the shelf.

Not to say you have a bad idea, but you get the point. A good market research company will not only help you determine if people will buy your product, but also provide you with constructive criticism to possibly improve it.
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‘07 Mazda RX8
Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc
Old 03-18-2008, 11:21 AM
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