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Dog-faced pony soldier
Join Date: Feb 2004
Location: A Rock Surrounded by a Whole lot of Water
Posts: 34,187
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New BMW ad campaign is ridiculous
Don't get me wrong - I love BMW's products. Extremely well-made vehicles overall. However I just heard their new ad campaign on the radio where they tout all the techno electronic doohickey stabilization crap in the new 7-series and then (in the same breath) refer to it as "the ultimate driver's car".
Huh?
To me, a "driver's car" is one that DOESN'T have a bunch of electronic stabilization crap in it. Maybe it's just me, but doesn't this seem inherently silly as an ad campaign position? How is a luxury sedan with a bunch of silly computerized stuff in it a "driver's car"?
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A car, a 911, a motorbike and a few surfboards
Black Cars Matter
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