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TerryH TerryH is offline
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Join Date: Jan 2004
Location: Whittier, CA
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Quote:
Originally Posted by Porsche-O-Phile View Post
Don't get me wrong - I love BMW's products. Extremely well-made vehicles overall. However I just heard their new ad campaign on the radio where they tout all the techno electronic doohickey stabilization crap in the new 7-series and then (in the same breath) refer to it as "the ultimate driver's car".

Huh?

To me, a "driver's car" is one that DOESN'T have a bunch of electronic stabilization crap in it. Maybe it's just me, but doesn't this seem inherently silly as an ad campaign position? How is a luxury sedan with a bunch of silly computerized stuff in it a "driver's car"?
The experts are saying electronic stability control will save more lives than airbags when it becomes standard equipment on all US autos. ESC appeals to me for 90+% of my driving.

For the "ultimate driving machine" you have to flip the switch to OFF....
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Old 03-20-2008, 07:12 AM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #16 (permalink)