Quote:
Originally Posted by red-beard
And as far as obscene profits, 8% ROI is crap.
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A profit figure by itself doesn't mean anything. You must normalize it, make it comparable. So you make a margin figure out of it by taking the revenue into account.
Think of it this way. If I told you that Frank sold his car and made $50,000 profit, you might think that was a lot. If I told you he sold a standard 911SC, you'd think that profit was exorbitant. But if I told you the car was a $5 million 1962 Ferrari GTO, you wouldn't be as impressed.