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From everything I have learned about marketing, targeted direct mail is not a very effective method. I also recall it being a fraction of a percent that turns into real business.
If you're catering to BMW owners, depending on the service could you offer it through a dealer? Possibly sponsor local BMW club events?
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‘07 Mazda RX8
Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc
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