[Zeke]

Well, if you do have something, marketing is what you need. I have designed, prototyped, tested, manufactured, sold and installed a home improvement item in the past. It's more work than I care to do again.

You will need more than a few racers and their subsequent endorsements. In fact, unless you pay the fare, they may not even help you. Then, you have to get the recognition out that the product is indeed being used and successful. Press releases may help, but a check to the display advertising dept of your target publication will help.

I think you may spot a trend here; no free lunch. You will need to invest in this enterprise as everyone else before you has had to do. Trade shows, booths at events, all of that. Expect to travel a lot. You could use Elephant Racing as a business model. Where did he get a lot of free "press?" Right here on Pelican (and they carry the products). An engine builder I know invaded about 3 forums spending countless hours. It has paid off for Jake Raby.

Oh, and a website. A really, really good one that gets hits. How do you do that? Ah, the answer once again is money.

Good luck. I see lots of 16 hour/7 days a week ahead for you. If not, the next guy will out work you and win. That's definitely how it works.