[m21sniper]

Well i suspect that to a lot of people it's because for $30 bucks you can buy a watch that to 99% of people looks 'real' upon cursory examination. I buy them because they look good and they're cheap. When the finish wears i simply toss the old one, and buy a new one for $30. If i lose one, or one gets scratched or whatever, i don't care, i just get a new one.

I myself have never understood why people will pay $5k for a watch.